To Write Love On Her Arms is a non-profit movement aimed to help people struggling with depression, addiction, self-injury, and suicide. They have a vision that we were meant to live life, that we are part of a bigger story, and that your life matters. Their website includes tons of information such as facts and how to get help. They connect people with websites, treatment centers, support groups, and other resources.
TWLOHA was founded in March of 2006 by Jamie Tworkowski. He was inspired by a 19 year old girl named Renee Yohe who was denied entry into a drug treatment center, yet struggled with depression, addiction, self-injury, and attempted suicide.
Many popular bands such as Paramore, Switchfoot, Anberlin, Hawthorne Heights, Underoath, and The Rocket Summer have embraced TWLOHA's message and support the movement. While performing, the bands often wear TWLOHA shirts and clothing to spread the message. These "celebrities" bring in more awareness and simultaneously gain credibility for the organization.
Their website evens makes it easy to purchase their merchandise. While some people may say that it is just a way to make money, the organization identifies itself as "non-profit". I think that their efforts are very effective. They are true to their mission statement and put their money into programs and events such as Kristin Brooks Hope Center and American Foundation for Suicide Prevention.
TWLOHA shirts can be seen out in public which shows that the movement is spreading. There is even a "To Write Love On Her Arms Day", where people literally write "love" on their arms to show support for people struggling with these problems. This organization is very relatable to a variety of people. They admit that we live in a difficult world at times, but that we are not alone. Today's youth are attracted to the musicians and clothing, which make them become aware of what problems are actually going on. TWLOHA has been getting a lot of publicity, and has reached out to many lives. It is so easy to get involved, whether it is donating, joining their street team, or simply spreading the movement. Love is the movement.
I also think the use of such a catchy slogan is what really draws people in. it makes them question what it means and (hopefully) leads to them researching the topic.
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