In 2009, Andrew Marinelli traveled from Key West, Florida to San Francisco, California on the seat of a bicycle. Yes, I know that riding a bicycle six thousand miles, across the United States seems crazy, but Andrew harbored good intentions.
As addressed in my speech earlier within the week, Americans do not notice the lack of awareness of the Global Hunger Crisis, and therefore cannot be faulted. Unfortunately, seeing as though they do not notice the lack of awareness, which plaques the nation, they also do not seem to acknowledge the importance that rests behind resolving the issue.
Andrew took public action to bring the complicated, two-part issue involving 'Lack of Awareness Within America of the Global Hunger Crisis', using his long bicycle ride as a tool. Attention was flooded on to Andrew as he journeyed across the country, and instead of basking in the attention, he chose to enlighten his audience about his personal, two-year experience, spent in the African country of Niger as a member of the Peace Corps. Andrew titled the long, bicycle ride, 'the one man, one bike, one fight campaign', and defined it's purpose as advocating Global Hunger Awareness. Andrew told people about the citizens of Niger, about personal connections he made with special individuals, and about the general way in which the country handles agriculture, and basic lifestyle practices of the public. Andrew reflected on what he had learned while working with the Peace Corps, promoting the organization and it's goals. Andrew addressed the World Food Programme, too, hoping to familiarize Americans with the way the global non-profit operates. Today, Andrew continues to personally donate his time and funds to various organizations, with the hopes of spreading Global Hunger Awareness across America, and as a way to personally stay involved in the fight to resolve the actual Global Hunger Crisis.
When attempting to motivate individuals to 'get involved', it's important to use creative, original techniques, as a way to display the urgency of the issue; people tend to find new ideas and presentations to be more attractive. Andrew, forming a completely unusual, but very thoughtful way to focus attention on Global Hunger Awareness, was able to display the exigency in an enlightening way, that caused the majority of his audience to crave information surrounding the issue. In addition, acquiring and maintaining a strong ethos, remains important when motivating others to join a cause, as a way to reassure the audience that what you are advocating and encouraging them to participate in is indeed, legitimate and worthwhile. Andrew's prior experience in Niger, in the Peace Corps, and the obvious research he had accumulated on the subject, built a strong ethos around his character, which reassured Americans that the cause was true, and what Andrew spoke was worth listening to. Andrew showed dedication in spreading Global Hunger Awareness, it was obvious that the problem personally affected his beliefs, and that authenticity, contributes in building ethos, but also in stimulating pathos within the audience, and may be the most important aspect of a motivational campaign. Once the audience emotionally connects with what you are preaching, it becomes easier to convince them that they MUST 'get involved', it makes them feel personally connected to the issue and it's resolution.
Andrew addressed the issue of Lack of Awareness Within America of the Global Hunger Crisis in a way I would've never dreamt, a way that may have at first seemed irrational, but through his creative effort, obvious credibility, and ability to involve Americans emotionally, he was able to attract much needed attention towards the issue. Andrew was able to collect donations, to enlighten a broad audience, and to show Americans why they must involve themselves in resolving this exigency. Andrew motivated a slew of people to educate themselves of the Global Hunger Crisis, and the success of his campaign can be described using 'the domino effect', because the individuals that he motivated, will in turn motivate others to collect information on the Global Hunger Crisis. Andrew Marinelli proves to be a great example of a successful motivational effort.
No comments:
Post a Comment