I'm sure that everyone is familiar with Paula Deen; she's a famous chef, specializing in Southern cooking, and she now has many successful television shows on Food Network, as well. If you've viewed one of these episodes, than you have been drug directly into the 'Communication Process', thanks to Paula.
Paula Dean acts as the sender within the Communication Process. As the sender, she's responsible for creating and transmitting a message, which she does successfully in every message. Paula's message is almost always meant to be instructional and informative; she is trying to teach her audience new recipes, in this case how to creatively coat an apple in carmel. Each message features a meaning or intention, and Paula's is to enlighten her viewers. It's important to recognize, however, that a message contains both cognitive and emotional meanings, which means that the symbols Paula developed to help successfully transmit this message could've been planned, or formed subconsciously. Examples of symbols that Paula uses above, would be her smiling facial expression, and even the use of the word 'y'all'. I'll leave it to you to attempt to determine which symbols were planned, and which were not, that determination process has been coined encoding.Anyhow, after Paula creates her message, she then transmits it to the receiver, which in this case is the entire audience, including ourselves. Obviously, the entire audience is not engaged in an intimate conversation with Paula when she sends her message, they're not even in the same room with her, so you may wonder as to how they receive this message? The Communication Process requires a medium to transmit messages. The television set, or the computer screen acts as the medium in this case. Unfortunately, the message almost never travels through the medium, or channel, smoothly. Noise can distort the meaning of the message during it's journey; noise can be either external or internal. If you're trying to watch one of Paula's episodes, and the power shuts off, or your younger siblings keep screaming, this is an example of external noise. If you find yourself completely and utterly bored, or staring out the window, this would be an example of internal noise. Despite whatever type of noise interferring with the transfer of the message, eventually it will reach the reciever. The receiver then must decode the message, or interperet it's meaning. Keep in mind that most of the time the reciever will interepert the message differently than the sender had intented. Once the receiver has discovered the message's central idea, and encoded it's cognitive and emotional meanings, the receiver will then return feedback through the medium to the sender. How do Paula Deen's receivers return feedback, do you ask? A blog on Paula's website, similar to the blog here, allows viewers to hit Paula with all kinds of feedback. Once the feedback reaches Paula, she'll have a reaction and the Communication Process will repeat itself once more in another episode.
The most important part of Paula's Communication Model, which can be overlooked, is the context. Context simply identifies the surrounding circumstances of the occurring communication. Each one of Paula Deen's episodes is so successful, because she embraces the contextual component of the Communication Process. Yes, she contacted the reciever through a somewhat impersonal way, using the television, but it's as if she pretends that she's sitting face-to-face with each viewer. The communication happens electronically, and expands globally, but Paula creates such an intimate feeling between sender and receiver; the communication is occuring on the set of Paula Deen, as well as in the receiver's living room. The occasion, or why the communication has happened, contributes to the context, as well. Are you watching Paula to learn some new techniques, simply because nothing else is on televison, or maybe your watching to make fun of how fattening her dishes are? Whatever the occasion, Paula draws in her reciever, so that they can best interpert her instrucional messages, and each occasion still produces enjoyment within the viewer. Timing acts as a key role in the context, too. What time did you decide to tune into one of Paula's episodes, three in the morning, or five-thirty in the evening? It's easy to expect that even if you tuned into Paula at three in the morning, your stomach still rumbled, but perhaps if you were watching closer to meal time, her message would've caused you to actually attempt a Paula Deen dish. As you can see, very few communicators are able to embrace the contextual component of the Communication Process as well as Paula. Paula Deen tailors the context of the communication, to the message she creates as the sender, so that the meaning within cah be best understood by all of her receivers, and that ability is what leads to successful communication both in the real world, and on the set of Paula Deen.
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